Mental Performance Coaching
A1 Mindset
REAL COACHES. STRONGER MINDSETS.
Mental performance coaching from people who have lived sports.
MENTAL PERFORMANCE • LEADERSHIP • CULTURE
Athletes train their bodies every day. Nerves, mistakes, pressure, role changes and leadership are usually left for them to figure out alone. A1 Mindset gives athletes structured mental performance training and connects them with former collegiate athletes, experienced coaches, athletic directors and program leaders who understand competition because they have been there.
Real people. Real conversations. Real coaching.
One training module plus a complimentary 30 minute session with a real A1 Performance Coach. Memberships start at $19.99/month. Meet our coaches.
No commitment
Try A1 Free
Experience A1 before becoming a member. Choose one mental performance training module, complete the training, then meet one on one with a real A1 Performance Coach for a complimentary 30 minute coaching session.
Real training. Real coach. No commitment.
- 01Create your free A1 account
- 02Tell us what you want to work on
- 03Choose one training module
- 04Complete the training and workbook
- 05Book your complimentary 30 minute coaching session
Real human coaches
No AI coaches. No coaching bots. Every A1 session is a conversation with a real person who has competed, coached or led athletic programs.
Built for competitors
Training aimed at game day: focus, nerves, mistakes, roles and standards.
Non-clinical by design
Performance coaching and education. Not therapy, diagnosis or treatment.
Coach Matching
Find a coach who gets your game
Tell us about your sport, your level, your background and what you want to work on. A1 connects you with an A1 Performance Coach whose experience fits the athlete you are.
01
Tell us about you
Sport, competition level, athletic background, goals and what you want help with.
02
We match you
Matching considers your sport and level alongside a coach's playing experience, coaching background and areas of focus.
03
You start working
Structured training between sessions and 30 minute private conversations with your coach.
What We Train
The skills that decide competitive moments
Every A1 athlete works through a structured curriculum built around the parts of sport that rarely get coached.
Confidence
Build belief that holds up when the game gets loud, not just when things are going well.
Preparation
Pre-game and pre-practice routines that make performance repeatable instead of random.
Focus
Attention control: what to lock onto, what to ignore, and how to reset between reps.
Pressure
Train the moments that matter, big games, tryouts, evaluations, tight scores.
Adversity & Mistakes
A repeatable response to errors, bad calls, benchings and losing streaks.
Leadership
Voice, standards and the ability to pull teammates up in hard moments.
Accountability
Standards you keep when no coach is watching and no one is keeping score.
Routines
Daily habits for sleep, prep, journaling and review that compound over a season.
Communication
How to talk to coaches, teammates and parents about roles, reps and expectations.
Culture
The standards a locker room actually lives by, and how athletes shape them.
Memberships starting at $19.99
Three ways to train the mental side
Start with the training library on Foundation. Add private coaching sessions when you want a real person in your corner. Foundation athletes can purchase private coaching sessions any time.
Foundation
$19.99/month
Structured mental performance training you can run on your own schedule.
Performance
$99/month
Everything in Foundation plus real 1-on-1 time with your A1 coach.
Elite
$249/month
Highest-touch coaching for athletes in demanding competitive environments.
For Teams
Build better athletes. Build better leaders. Build better culture.
Annual, program-wide mental performance access for schools, clubs, academies and athletic departments.